The Art of

Scent Branding

Reinforcing Brand Identity Through the
Power of Scent

The process of finding and creating a scent identity is very detailed and personalized as no two brands or businesses are the same. All aspects of the business are taken into consideration. Their history, customers, goals and the desired emotional response are all interpreted and translated into a scent that represents their brand and will help further their goals and aspirations. 

Humans can remember:

  • 5% of what we see
  • 2% of what we hear
  • 1% of what we touch

35% of what we smell

(Study carried out at Rockefeller University, 2010)

How Does Scent Branding Work?

Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn't have to be processed or interpreted.  

The limbic system is the "emotional" part of our brain that is responsible for mood, emotions and memories.

Sight and sound are processed by the right side of our brain

Why Scent Branding Works?

Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell. Smell is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to make the customers more susceptible and even impact customer behavior

Our Approach

We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.

Our team works with our clients to incorporate their scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.

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Our experts will guide you to the perfect scenting solution for your needs.

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