Case Study - Scent and Stores
Aroma 360

Case Study - Scent and Stores

A study was performed in a home-improvement store. The scent of freshly cut grass was diffused into the store. There was a 49% increase in perceived helpfulness and knowledge of the sales staff. C...
Fun Fact: Hershey's - Times Square
Branding

Fun Fact: Hershey's - Times Square