It may sound cliché, but first impressions really do last. This is why companies exert so much effort in ensuring their place of business is aesthetically pleasing. A well-decorated and inviting place could undoubtedly help attract customers. However, there’s another sense that you can appeal to that creates an even longer lasting impression — the sense of smell.
Importance of Scent in Your Place of Business
Regardless of your industry, a signature scent can not only attract customers, but also leave them with a lasting impression that strengthens brand loyalty. Surprisingly, scent offers more to businesses than just a pleasant fragrance.
Scent influences customer perception.
When a customer enters your business, the scent they experience can subconsciously drive them away or leave them wanting more, hence prolonging their stay and enhancing their perception of your brand. Scents leave a lasting impression, and will evoke customers to not only return, but also remember your brand if encountered with a similar scent.
Scent affects employees’ well-being and drives productivity.
The scent that permeates your workplace affects the mood of your employees. Unpleasant odors can make it difficult for them to focus on their job. Conversely, an invigorating aroma can create a positive and uplifting atmosphere that enables them to be more productive.
A signature scent boosts brand image.
A unique scent will help convey your brands image, boosting awareness and increasing the quality and perceived value of your brand. Whether it’s a scent that stimulates appetite, or a scent that induces a calming emotion, a signature fragrance will increase consumers' perception of your brand. End result? An increase in customer retention and, ultimately brand loyalty and sales.
How to Fill Your Business with an Inviting Scent
There are three simple steps you can take to fill your business with an inviting scent.
Eliminate Foul Odors
Obviously, unpleasant odors drive customers away. So, your first step is to locate the source of the odors and eliminate them. The most common source of odors are bathrooms, trash bins and sinks. If a room smells musty, check for mold on the carpets, cabinets, or your ventilation system.
Foul odors are inevitable if you don’t maintain cleanliness. Ensure routine cleaning is done daily. Trash bins must be emptied at the end of the day and the bathrooms cleaned thoroughly. Clean air filters regularly, and sanitize each day.
Leverage the Power of Scent
A scent diffuser is the ultimate solution when it comes to scenting an entire business, office or building. Fragrance is diffused uniformly throughout an area and provides an ambient scent that welcomes customers and provides a memorable experience.
In choosing a scent, consider the nature of your business. Gyms and fitness centers can promote motivation with invigorating scents such as citrus notes of lemon, orange, lime, and grapefruit. Banks, law offices, and other professional services may want a more luxurious yet calming scent like leather, musk, and wood. Spas and salons where clients go to relax can’t go wrong with notes like lavender, green tea, and jasmine.
Curated Scents from Aroma360
To help you choose the best scent for your business, our experienced Scent Consultants can help narrow down your choices from a wide variety of over 90 options. Besides our extensive library, there is also the option to curate a custom scent that will perfectly embody your brand. Visit Aroma360 to learn more about how you can incorporate Scent Branding and Scent Marketing into your business strategy.