Fitness and Wellness centers are continually searching for outlets to using aromatherapy in their approach to an overall balance of both mental and physical health and well-being. As research is continually proving, aromatherapy (specifically natural essential oils) plays a significant role in the treatment of depression, pain and other mental and physical illnesses. According to the National Institute of Health’s website, the health benefits of aromatherapy, more specifically natural essential oils health benefits are received through “the binding of chemical components in the essential oils to receptors in the olfactory bulb, impacting the brain’s emotional center, the limbic system.
Today’s gyms have trended over the last few years from mere places to get fit to become lifestyle choices, complete with restaurants, juice bars, salons and spas. They have become a one stop shop to nurture confidence, happiness and wellbeing. Therefore it is no surprise that scenting these establishments would create an edge in an already competitive industry.
To take it one step further, many Fitness and Wellness Centers are creating different moods for different areas of a facility through the art of scenting. Taking this step is just another example to further the evidence of the evolution of gyms from a place where one traditionally went to lose weight, reduce stress, gain muscle or sleep better. Today they have become retreats for their customers. Havens. Places where many hours are spent, on many different activities.
Invigorating scents such as peppermint or spearmint are beginning to fill the areas where cardio and strength training are practiced, while calming scents such as lavender or sage are found in the cool down sections of many gyms. Using 100% pure essential oils in this industry works to both stimulate neurological responses within the body and to achieve desired training responses. Additionally, gyms are perfect places for pure essential oils, as many oils possess anti-viral and anti-bacterial properties to help stop the spread of illnesses. Both peppermint and ginger are frequently used oils that have been proven to have a positive effect on the respiratory system.
Scenting a workout space can enhance a customer’s overall experience and help in the retention of that customer. Scenting has become an essential marketing tactic for today’s Fitness & Wellness centers.
Below are some suggested areas to scent in a traditional gym:
* Main Workout Area
* Changing Rooms
* Studios where Yoga/Cardio classes are held
* Lobbies and Front Desk
Find out more about scenting marketing for gyms and fitness centers